Disney, YouTube to Partner on Original Video Series.The Walt Disney Company and YouTube are joining forces in launching a new video series, which will be distributed on a co-branded channel.
The venture will see Disney Interactive Media and YouTube, a Google owned company, spending a combined $10 million to $15 million on an original video series, reports the New York Times. The videos will be made available on both YouTube and Disney.com.
The partnership should aid Disney in drawing a larger audience online, as the company acknowledges that its own brand is not sufficient to pull in young viewers searching for online video. Questions remain as to why Disney opted to partner with YouTube rather than Hulu, of which Disney is part owner. Where Hulu and YouTube differ, however, is that Hulu was created for TV content while YouTube is original for the web.
0 comments:
Post a Comment