Walmart Goes Mobile With New Applications For iPhone & iPad

Walmart is launching an updated iPhone application and a new iPad app, in an effort to better connect customers’ offline and online shopping experiences. The iPhone app in particular brings a number of new features, including voice-enabled shopping list creation, barcode scanning and integrated manufacturers’ coupons, while the iPad app offers the ability to find items both online and at the local store.

The two applications are among the first products to ship from @WalmartLabs, the recently formed group in Walmart’s Global eCommerce unit, which arose from the retailer’s acquisition of social media startup Kosmix earlier this year. The group is also behind Walmart’s new social shopping Facebook app, Shopycat, which will recommend gifts for friends based on their Facebook activity.

The newly launched iPad app, offers many of the same features as found on the iPhone, but expands upon the inventory checking functionality to include access Walmart.com inventory as well as local inventory. Both apps provide access to product information details, including customer ratings and reviews.

As for Amazon, Walmart’s main online competitor, Gibu Thomas, Walmart’s Senior VP of Mobile and Digital would only comment that Walmart now has 3,800 stores in the U.S. and sees “Internet-scale” traffic in its brick-and-mortar locations every week, during which time 140 million people shop in its stores. Although he wouldn’t draw a direct comparison with Walmart’s efforts and Amazon’s, the increasingly integrated experiences of online, offline, mobile, and soon social, will clearly play an important role in Walmart’s competitive strategies in the months ahead, potentially turning the retailer’s foot traffic into online customers.