YouTube drive with 100 new video channels

YouTube has been conspicuous over the years as a place for finding unoriginal content. Much of the site is absolutely unique, but there has always been a strong lean towards posting content that originally appeared elsewhere. Google’s push to change this hit a tipping point yesterday as they announced plans to add 100 more channels of unique content to their lineup.

Unlike other entities such as record labels and publishing houses that pay advances to artists and then maintain a certain level of creative control, YouTube plans on letting them loose in the market, posting pretty much whatever they want (as long as it complies with YouTube’s terms of service) and driving the video views through their own efforts. While much of the content will be featured by YouTube, they are paying the advances in an effort to seed content rather than control it.
Celebrities, news publications, and brands were amongst the channels being created. Name such as Reuters, Jay-Z, and The Onion were amongst the list of those receiving a share of over $100 million in advances to prompt them to create YouTube-only content.

Here is a complete list of the artists and publications currently partnering with YouTube:

1.     Electus Channel – Pop Culture (name TBD)
2.     PMC PMC Entertainment News
3.     WWE WWE
4.     Young Hollywood Young Hollywood Network
5.     DanceOn DanceOn (Madonna)
6.     Fine Brothers Films MyMusic
7.     Everyday Health, Inc. Everyday Health TV
8.     TakePart™ TakePart™ TV
9.     Digital Broadcasting Group (DBG) Spaces
10.     Uncommon Content Partners The Conversation Channel
11.     Demand Media eHow Home
12.     SB Nation SB Nation
13.     Magical Elves and InStyle magazine Little Black Dress
14.     Hearst Magazines Channel – Fashion & Beauty Channel (name TBD)
15.     Emil Rensing International Channel – Auto (name TBD)
16.     My Damn Channel My Damn Channel: Live
17.     Uncommon Content Partners Taste & Access
18.     Red Bull Media House North America Red Bull
19.     Machinima Machinima
20.     Katalyst Thrash Lab (Ashton Kutcher)
21.     Steve Spangler Science The Spangler Effect
22.     New Nation Networks New Nation Networks
23.     Smart Girls at the Party Smart Girls at the Party (Amy Poehler)
24.     Bedrocket Media Ventures and Full Picture Productions Look TV
25.     BermanBraun theLOGE
26.     The Young Turks Town Square
27.     BermanBraun & Rodale Inc. Vigor
28.     Electus NuevOn – Latin Channel (Sofia Vergara)
29.     Clevver Media ClevverStyle
30.     ModernMom.com ModernMom Channel
31.     Brady Haran DeepSkyVideos
32.     IconicTV 123UnoDosTres
33.     The Wall Street Journal The Wall Street Journal
34.     Pharrell Williams i am OTHER
35.     SoulPancake Productions SoulPancake (Rainn Wilson)
36.     Chopra Media/Generate The Chopra Well (Deepak Chopra)
37.     Clevver Media ClevverNews
38.     The Bowery Presents The Bowery Presents
39.     Clevver Media ClevverTeVe
40.     Seedwell American Hipster
41.     Hearst Magazines Car and Driver Television
42.     Alchemy Networks Alchemy Networks
43.     CafeMom CafeMom Studios
44.     Bedrocket Media Ventures Channel – Comedy (name TBD)
45.     Demand Media LIVESTRONG
46.     Bedrocket Media Ventures Channel – Action Sports (name TBD)
47.     FremantleMedia Channel – Pets & Animal (name TBD)
48.     Big Frame BAM
49.     IconicTV myISH
50.     Electus Channel – Food (name TBD)
51.     Soccer United Marketing & Bedrocket KickTV
52.     Lionsgate Lionsgate Fitness Channel
53.     East of Center Productions LLC YOMYOMF
54.     EQAL u look haute!
55.     Philip Defranco Sourcefed
56.     Meredith Corporation and Meredith Video Studios Digs
57.     Vlogbrothers CrashCourse
58.     Walter Latham Digital Walter Latham’s “Kings of Comedy”
59.     Tony Hawk’s production company, 900 Films, Inc. RIDE Channel
60.     JON M. CHU Channel – Dance (name TBD)
61.     Vuguru & POW! Entertainment Stan Lee’s World of Heroes
62.     FAWN by Michelle Phan Fawn
63.     DECA KinCommunity
64.     Source Interlink Media Motor Trend
65.     The Nerdist Channel The Nerdist Channel
66.     Comedy Shaq Network The Comedy Shaq Network (Shaquille O’Neal)
67.     Demand Media eHow Pets & Animals
68.     Brady Haran numberphile
69.     Cooking Up a Story Food Farmer Earth
70.     Bleacher Report Bleacher Report
71.     TED Conferences TEDEducation
72.     Intelligent Television Intelligent Channel
73.     Pitchfork Pitchfork TV
74.     Vlogbrothers SciShow
75.     EYEBOOGIE POP SPOT
76.     Roadside Entertainment/BAC The NOC
77.     Alli Sports Alli Sports
78.     The Onion Onion Broadcasting Company
79.     VICE VICE
80.     Smosh/Alloy Digital Smosh Animation (name TBD)
81.     VICE Noisey
82.     Knights of Good Productions Geek & Sundry
83.     Mondo Media New Animators
84.     BermanBraun & Rodale Inc. Taste
85.     Varsity Pictures Awesomeness
86.     Black Box TV Black Box TV (Anthony Zuicker, founder of CSI)
87.     IGN Entertainment / Shine Group START
88.     @radical.media Channel – Education (name TBD)
89.     Frederator Networks Channel Frederator’s Cartoon Hangover
90.     monotransistor werevertumorro
91.     Thomson Reuters Reuters.com
92.     Slate Slate News Channel
93.     Maker Studios The Maker Music Network
94.     Maker Studios The Moms’ View
95.     Maker Studios Tutele
96.     Noisey VICE
97.